The Future of Entertainment is Here—and It Speaks Arabic
The Middle East is entering a new era of media and event innovation—one where artificial intelligence is no longer an idea of the future but a living, evolving force reshaping experiences in real time. At the forefront of this transformation is the powerful partnership between Pyramedia Group, a media powerhouse deeply rooted in regional culture, and Atom Global, a European AI conglomerate specializing in intelligent technologies across sectors.
Together, these two entities are redefining the standard for high-profile events, content creation, and media experiences in Saudi Arabia, the UAE, and the broader GCC. The blend of creative heritage and technical supremacy makes this alliance uniquely positioned to elevate storytelling, optimize operations, and enhance audience engagement with cultural sensitivity and technological precision.
About Pyramedia Group: Cultural Storytelling at Scale
Founded in 1999 by Dr. Nashwa Al Ruwaini, Pyramedia Group is a globally recognized Emirati media consultancy and production company with offices across Abu Dhabi, Dubai, Riyadh, Cairo, London, and New York. Known for producing some of the region’s most culturally resonant programming—including Million’s Poet, Prince of Poets, and Disney’s Aladdin Talent Search—Pyramedia has built a reputation on delivering high-impact content that fuses tradition, entertainment, and global standards.
Beyond television and filmmaking, Pyramedia delivers end-to-end services in:
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Event Management for cultural and governmental occasions,
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Public Relations & Digital Marketing, and
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Talent Management through initiatives like PyraStars and PyraEvents.
This pedigree positions Pyramedia as an essential bridge between legacy media and the future of intelligent, immersive experiences.
About Atom Global: The Brain Behind the Experience
Headquartered in Europe with active projects in the UAE, KSA, Japan, and Russia, Atom Global is a next-generation AI conglomerate boasting 1,500+ employees and a portfolio of 21 active AI products. Their reach spans robotics, computer vision, smart city tech, health AI, and immersive media.
Atom is not just an AI provider—it is an ecosystem builder. With IT clusters in Innopolis, Serbia, and strategic expansion into the GCC, Atom brings sovereign AI solutions tailored for:
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Augmented Reality (AR) and Extended Reality (XR) content,
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Real-time data analytics for events and sports, and
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Generative video and animation through its Arteki Studio.
Its breakthrough platforms include:
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FLUX – a digital brain for robots and VR avatars,
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UBO – AI-driven computer vision for crowd management and security,
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AR Glasses – real-time stat overlays for live sporting or entertainment events,
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Arteki Studio – a cinema-grade AI animation production house.
Deliverable Services Tailored for GCC Events & Media
By combining Atom’s bleeding-edge technology with Pyramedia’s local insight and production mastery, the partnership enables delivery of a new generation of services—purpose-built for ministries, mega events, and media platforms in the Middle East:
1. AI-Enhanced Event Production
From the Golden Pen Awards in Riyadh to cultural forums across the UAE, Atom x Pyramedia can produce hybrid experiences using:
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AR-powered visual overlays for live audiences,
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Smart Track analytics for real-time race or sports feedback,
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XR-driven performances, gamification, and immersive storytelling.
2. Generative Content Creation
Using Atom’s Arteki Studio, events and festivals can have their stories, speeches, or literary content transformed into AI-generated animations and cinematic visuals in real-time or pre-produced formats—translated, localized, and stylized for Arab audiences.
3. Audience Analytics & Experience Optimization
Atom’s Computer Vision tools enable:
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Real-time crowd heatmapping,
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Behavior prediction and security alerts,
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Personalized content recommendations or visual messaging.
This is ideal for massive public events, concerts, or government exhibitions where engagement, safety, and operational insight are paramount.
4. Smart Talent & Media Ecosystems
Pyramedia can augment its talent discovery and management platforms (e.g., PyraStars) with AI tools from Atom, creating:
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Smart databases of talent profiles,
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AI-moderated auditions or casting reviews,
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Sentiment analysis of public engagement with new personalities or shows.
5. Digital PR & Social Listening
Through Oasis Mirage and Firsty AI, clients can deploy multilingual AI assistants for:
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Automated press engagement,
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Social trend tracking across Arabic and English media,
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Event-driven campaign optimization based on live data.
Why It Matters Now
As Saudi Arabia, the UAE, and neighboring nations continue to invest in Vision 2030, giga-projects, and tourism-driven entertainment, the demand for intelligent, immersive, and culturally resonant experiences is surging. Pyramedia and Atom Global offer a complete pipeline for delivering these outcomes—from AI-powered ideation and automation to award-winning execution.
Whether you’re planning a global cultural summit, launching a government campaign, or broadcasting the next regional hit series, this partnership offers the tools to not only meet the moment, but define it.
