Strategic Communication & PR

Abu Dhabi Hunting & Equestrian Exhibition (ADIHEX)

Project: Abu Dhabi International Hunting and Equestrian Exhibition

The Abu Dhabi International Hunting and Equestrian Exhibition stands as the largest annual exhibition in the Middle East and Africa, dedicated to the hunting and equestrian sectors. With its significant role in promoting cultural heritage, this prestigious global platform brings together thousands of falconers, hunting enthusiasts, buyers, dignitaries, traders, and distributors from around the world. Drawing over 100,000 visitors annually, the exhibition showcases the latest product innovations and corporate services in various sectors, including hunting weapons and equipment, falconry, equestrian, arts and crafts, recreational and outdoor adventure vehicles, marine fishing and sports equipment, veterinary products and services, and hunting trips and safaris.

Pyramedia Tasks: Pyramedia undertook a range of tasks for the Abu Dhabi International Hunting and Equestrian Exhibition, including:

  1. Department of Local and International Public Relations:
    • Pyramedia established a dedicated department to handle all aspects of local and international public relations. This involved developing comprehensive communication strategies, managing media relations, and fostering positive relationships with stakeholders, exhibitors, and attendees.
  2. Social Media Account Creation and Management:
    • Pyramedia created and managed the exhibition’s social media accounts, including platforms such as Twitter, Instagram, and Facebook. The team ensured regular content updates, engagement with the audience, and effective use of social media channels to promote the exhibition.
  3. Exhibition Media Center Management and Organization:
    • Pyramedia took charge of managing and organizing the exhibition’s media center, ensuring smooth operations and providing a central hub for media professionals. The team coordinated press conferences, interviews, and media activities to facilitate comprehensive coverage of the event.
  4. Development of a Five-Year Plan:
    • Pyramedia developed a strategic five-year plan to guide the exhibition’s growth and international recognition. The plan encompassed specific objectives, target markets, branding strategies, and promotional activities to position the exhibition as a leading global event in the hunting and equestrian sectors.
  5. Increasing Awareness and Participation:
    • Pyramedia implemented various initiatives to increase awareness and participation in the exhibition. This involved comprehensive marketing and advertising campaigns, targeted outreach to local and international audiences, and collaboration with industry partners and influencers to attract visitors and exhibitors.
  6. Creation of Attractive Content for Social Media:
    • Pyramedia’s creative team developed engaging and visually appealing content, including videos, static designs, and animated visuals. These materials were tailored for the exhibition’s social media accounts, capturing the attention of the target audience and generating excitement and interest in the event.
  7. Setting the Social Media Content Agenda:
    • Pyramedia developed a strategic content agenda for the exhibition’s social media accounts on platforms such as Twitter, Instagram, and Facebook. The agenda emphasized a balance between product launches and active engagement, catering to both new and traditional media channels.

Key Metrics:

  • 3,000 Press News Published Locally, in the Arab World, and Internationally
  • 40 Participating Countries
  • 115,000 Visitors Interested in Hunting and Fishing Locally, in the Arab World, and Internationally
  • 650 Exhibitors from Local, Regional, and International Companies and Individuals
  • A Total Value of AED 79 Million for Public Relations
  • A Total Advertising Value of AED 39 Million