The Maggi Campaign

The Approach:
Pyramedia spearheaded a promotional campaign across both social media and television channels for Maggi, a subsidiary of Nestle, a global food industry leader. The campaign spotlighted 15 diverse soup recipes.

The Challenge:
Creating 15 distinct 45-second promotional videos posed a creative challenge. Each video needed to be unique and engaging, designed to captivate the public’s attention and promote Maggi’s soup products effectively.

The Result:
The campaign yielded remarkable results. Pyramedia successfully produced 15 short videos, each featuring a different soup recipe. These videos were disseminated across television channels, resulting in an immediate uptick in product sales. The campaign’s creativity and impact were instrumental in its resounding success.