Strategic Communication & PR

Al Janadria Festival

Al Janadriyah 33 – National Festival for Heritage and Culture

The National Festival for Heritage and Culture, known as “Al Janadriyah,” is an annual event organized by the Ministry of National Guard under the auspices of the Custodian of the Two Holy Mosques, King Salman bin Abdulaziz Al Saud. It serves as a national historical occasion, celebrating the rich culture, heritage, and creative arts of Saudi Arabia. Al Janadriyah Festival combines the essence of Arab-Islamic identity with the preservation and promotion of national folk heritage for future generations.

Key Metrics:

  1. 25 Thousand Increase in Twitter Followers:
    • Pyramedia’s efforts resulted in a substantial increase of 25,000 followers on the festival’s official Twitter account. This growth reflects the successful engagement and outreach strategies implemented to connect with a broader audience.
  2. 8 TV Channels Covering the Opening Ceremony:
    • The opening ceremony of Al Janadriyah Festival received extensive coverage through eight prominent TV channels. This ensured wide visibility and dissemination of the festival’s events and highlights to a broad national and international audience.
  3. 15 Thousand Views on Snapchat:
    • The festival garnered significant engagement on Snapchat, with 15,000 views of the festival-related content. This platform allowed for dynamic and interactive storytelling, capturing the attention of a younger demographic.
  4. 579 Thousand Views on YouTube Reports:
    • Various reports highlighting the festival’s activities garnered an impressive 579,000 views on YouTube. This platform provided an opportunity to showcase the festival’s essence and cultural significance to a global audience.
  5. 164 Reports Produced and Broadcasted on 39+ Channels:
    • Pyramedia produced and broadcasted 164 reports on more than 39 channels, ensuring extensive media coverage of the festival. These reports served to highlight the cultural and artistic aspects of Al Janadriyah, reaching diverse audiences through various media outlets.
  6. 30 Million Impressions on Twitter Posts:
    • Through strategic content creation and engagement, Pyramedia generated a remarkable 30 million impressions on Twitter posts related to the festival. This social media success amplified the festival’s reach and engaged audiences in discussions and interactions.

Pyramedia Tasks:

Pyramedia undertook various tasks related to public relations for the Al Janadriyah 33 Festival. These tasks included executing comprehensive and influential media campaigns across local, regional, and international platforms, encompassing print, visual, audio, digital, and social media. Pyramedia designed and implemented a public relations strategy aimed at providing the festival with the necessary media exposure on a local, regional, and international scale. This strategy covered diverse media channels, ranging from traditional outlets like TV, radio, and newspapers to digital platforms such as Twitter, Instagram, and Snapchat. Pyramedia’s team created captivating and sophisticated content, including videos, static designs, and animated visuals, for the festival’s social media accounts. Additionally, a festival awareness campaign was launched, aiming to make the 2018-2019 edition of the Janadriyah Festival the most successful and impactful to date.


Pyramedia developed a comprehensive public relations strategy for the 33rd Janadriyah Festival to ensure optimal media exposure and coverage at the local, regional, and international levels. The strategy focused on leveraging both modern and traditional media channels to amplify the festival’s reach and impact. Pyramedia identified key media outlets, including TV, radio, and newspapers, to disseminate festival-related news and updates. Simultaneously, the strategy embraced the power of social media platforms such as Twitter, Instagram, and Snapchat to engage with a wider and more diverse audience.

In alignment with the strategy, Pyramedia meticulously planned and executed media campaigns to raise awareness about the festival and its cultural significance. This involved crafting compelling narratives, developing captivating visual content, and ensuring timely and strategic distribution across various media channels. By combining traditional and digital media platforms, Pyramedia ensured broad exposure and engagement with the festival among different demographic segments.


Pyramedia’s design team played a crucial role in creating visually appealing and sophisticated content for the Janadriyah Festival’s social media accounts. The team utilized their creative expertise to develop engaging videos, static designs, and animated visuals that showcased the festival’s cultural richness and highlighted its key attractions.

The design elements aimed to capture the essence of Saudi Arabia’s heritage and artistic traditions, fostering a sense of pride and appreciation for the nation’s cultural legacy. Attention was given to selecting vibrant colors, incorporating iconic symbols and motifs, and employing visually striking typography to enhance the visual appeal of the festival’s content.

Pyramedia’s design approach ensured that each piece of content represented the festival’s unique identity and resonated with the target audience. By employing visually attractive and aesthetically pleasing designs, Pyramedia helped elevate the festival’s overall image and create a captivating online presence, attracting the attention and interest of viewers across social media platforms.